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Get to Know Lánre!


Where are you located now and where are you originally from?

I'm currently living in Atlanta, but originally I'm a Jersey boy from a town called Plainfield!

Who has been your greatest influence?

I'd say it's a hard tie between my mom and Beyonce. Destiny's Child's 'Survivor' was the first CD I owned growing up, and I can't think of a body of work that has inspired me more musically. You can trace all of my intonation and singing style to that album. Beyonce has been such a big role model and influence on how I've shaped my career path since. She embodies the excellence I strive to achieve in the music industry and beyond. And I also have to mention my mom since she's always been my rock and biggest supporter. From when she saw my potential when I was 5, she always made sure that I had the opportunities to pursue my dream of being a performer. My parents immigrated from Nigeria to the states in the 80s with practically nothing to their names and became hugely successful in their respective careers. That's always been a huge motivator for me and my older brother and we grew up knowing that anything is possible if we put the work in.


What is your latest and greatest? Since my debut EP was released last year, I've been fortunate to connect with some really talented artists on social media. I worked with two really dope producers, Tom Marlow and graymattr on my latest collaboration single, 'Somebody New (graymattr remix)'. It's been a huge success with audiences around the world cause it just passed 100k+ streams on Spotify and we were blessed to have the original featured on a few BBC radio stations in the UK. It was my first time on the radio so my whole family freaked out lol I'm so proud of this song and can't wait to see the doors it opens for us next!


What are you most looking forward to this year?

Man, so many things! I'm performing my first huge live show in Fort Collins, CO with the DJ I mentioned earlier, graymattr so that's really exciting. I also can't wait for my fans to hear all the new music we've been working on. I've grown so much as a person and musician in the past year and my new songs really reflect that. All the fans that fell in love with my last project are going to get to know me in a deeper way with these next few songs. They're way more personal and I explore some new genres with them. I've really stepped up my game as an artist with these new songs so I'm pumped for everyone to hear it. The first new single is releasing sometime this October :)


What would you say to your younger self if you could? I'd say: You're more than good enough. I was bullied as a kid from 6th to around 9th grade. I was quiet, chunky, and had a foreign name, so as you can imagine, kids were cruel! I grew up thinking that there was something wrong with me, and had a lot of insecurities that I'm still working through to this day. It wasn't until very recently that I realized that I had all this unlocked potential that I was hiding from the world for so many years. All that said, I don't look back at these times with any regrets because those experiences helped shape me into the man I am today, and got me to this beautiful time in my life. But if I had the chance, I'd let little Lánre know that he's a superstar.


On a scale from ONE to TEN, how driven are you? My drive is at a 20/10 lol It comes from the support that God and my family have given me since day 1 so I will always have a strong hunger to succeed. Not to say that failure won't happen - it may, and that's part of the journey towards my success. I'm not one of those people who is like 'you need to eat, sleep and breathe this!' I think that's a very forced way of looking at your goals. If it's meant to be, it will simply happen when you put the work in. Drive is so necessary for my profession, and I believe that if you're truly meant to do this, that drive will continue to shape you naturally.


When you're not feeling motivated how do you get back on track? I'm a big picture thinker, whether I'm working on a new song or coming up with a marketing plan for a release. That thinking is super beneficial for how I work, but it can make things seem overwhelming at times which makes me feel unmotivated. One of the tricks I've learned is to break things up into small pieces. So instead of writing the whole song from scratch in one day, maybe I'll just focus on the verses and topline and fill in the rest the next day. That way I can use that sense of accomplishment to motivate me for the rest of the project!

How much do you believe LUCK plays a role in success? I think luck has little to nothing to do with success, to be honest. I heard this phrase on a podcast the other day "Success is where preparation & hard work meets opportunity". That phrase couldn't be more true for my life, because from the outside looking in, it's easy for someone to think that all these amazing things just happened to me by luck. When in reality, I've been working towards these opportunities I've been blessed with lately since I was 6 years old. People who get into the music business hoping for a lucky 'big break' will often times be disappointed in the results. The success that's long-lasting and worthwhile doesn't come easy, and I'm going to get the type of success that lasts well beyond my lifetime. How can we stay up to date with you?

You can follow me on Instagram at: @lanre.official, TikTok at @lanreofficial, and Twitter @lanre_music. Also check out my website at: lanre.us and subscribe to my newsletter there! I post most of my upcoming news/releases on Instagram first, but if you want to get exclusive content and be the first to know about upcoming releases, subscribe to my newsletter and join my free street team :)


For press inquiries: bsquaredmgmt@gmail.com