Photo Credit: Anna Azarov
Stylist Credit: Dominique Arciero
Hi Avatari! Great to have you here today!
Great to be here!
Please tell us about your upcoming release!!
Light It Up is my second official release and part of my upcoming EP. It's a song about hope, and getting through the darkness together. I wrote and recorded it right at the beginning of the pandemic and the lockdown - so it was kind of a prayer (or wish) to navigate the chaotic/terrifying times ahead. Also, on a personal level, my uncle was fighting pancreatic cancer and I was deeply inspired by his courage. He ultimately lost his battle, but the brightness and love, and connection he allowed himself to experience over his last few months on this planet was one of the most profound things I've ever witnessed.
What was the creative process behind "Light It Up"?
I typically write on guitar, but the chords and arpeggios of Light It Up came to me while I was sitting down at the piano. Everything flowed from there. It started with the verse - which is darker (in a minor key) and the lyrics turned into the story about fighting inner demons and pushing through personal struggle ("kill my cancer baby set me free"). And the chorus became the brighter moment of shared elation (major chords). Kind of a call to find freedom and peace and power through connection with others ("let's light it up like the stars in the sky"). A lot of my music is framed that way. I'm encouraging a group catharsis. Tapping into your greatest potential spiritual freedom.
What kind of sound did you have in mind prior to writing and recording the single?
I had a big, anthemic, epic, rock-pop sound in my head. In the vein of some of my favorite bands who write that way - Imagine Dragons, Coldplay, U2. Bands who take on the topic of becoming one with humanity and the universe. It's a large topic, so the sound and the production have to live up to it. It needed to be modern, expansive, and powerful, with high energy while remaining melodic and soulful. I wanted big vocal production (like a choir in the background) and sweeping strings in the chorus. I'm proud of the track and it was so much fun to work with producer Casey Sullivan (One Eleven Studios) on it. I think he did an incredible job.
What is the story behind your artist name, Avatari?
Avatari is a combination of the name I was born with - Ari (which is Hebrew for "lion"). And the work Avatar - which in Hinduism means "descent," or an incarnation of a deity on earth - basically a free spirit. When I was about to launch my solo project I knew that I wanted to create a name or alter-ego for myself. A lot of my musical heroes are the great frontmen from the '60s and '70s - Jagger, Bowie, Bob Marley, Jim Morrison - larger than life artist/performers who essentially had an entire persona that they brought into their creativity. They were themselves, but with a whole lot of magic cosmic dust mixed in. I wanted something like that for myself. When I was pondering names I also wanted the new moniker to be very organic, very "me." So I started to reflect on different nicknames I'd had growing up. One of them was Ari Atari - because I liked playing video games. A lot. Then I saw the word "avatar" and it clicked. Avatari. And it pretty much sums up what I want to do with my music. I want to help people find their free spirits, their personal avatars. Their deepest, most powerful, most loving selves.
What is your favorite thing about creating and releasing new music?
I love connecting with people. I love the way it makes me feel. I spent years writing songs and only playing them in my bedroom because I was too scared to play them for anyone else. That's what I needed at the time. I was building my sound, my voice, my confidence. I don't regret it, it was a really important part of developing myself as an artist and discovering what I wanted to say with my music. But the goal was always to use my music to connect with other people. There's nothing like releasing a song I've created, and then hearing back first hand how the song touched another human being. It's the absolute best.
Who are the top 3 artists that you would love to collaborate with?
There are so many. But if I had to/got to choose I'd say - Imagine Dragons, Twenty One Pilots, and Paul McCartney.
Have you tried any new recipes lately? If so, please share with us!
I haven't tried any new recipes BUT I did do my first juice cleanse. Wow. It was only four days but it was intense. When I got past the feeling famished and light-headed part in the first day or two - it was exhilarating. It was one of those things I said I'd probably never do. But I'd definitely do it again. It helped me reset for 2021.
Please tell our readers where they can follow you and stay up to date with your upcoming releases!
Best way is to follow me on IG - https://www.instagram.com/avatariworld/
follow me on Facebook - https://www.facebook.com/avatariworld
Subscribe on YouTube - https://www.youtube.com/avatari
And most importantly, join my mailing list - https://go.avatari.world/street-team
Thank you for your time!
For Press Inquiries: firstname.lastname@example.org