INKOVER
 

Streetwear Designs

LAFW 2019 
 

Thank you for being part of our zine.  Tell us more about your beginnings in the industry!
 

My beginning is not too far : the brand was born in March 2018. Until end of 2017 I was the production director of a manufacturer company which build complete packaging lines for pharmaceuticals products. I though was my way, but one day the managing director asked me to create a new dress code : it switch on a light inside me that I couldn’t stop. After that i’ve felt a desire to create a collection : so one day i started to draw at 8am and I finished at 8pm with never stops. I’ve understood i was finding a new way, a new adventure ! The fire Was too much to stop it ! That was the beginning : with my sister Matilde, graduated in fashion in Bologna, we started to create collections and connections and here we are.
 

Where are you located now and where are you originally from?
 

We are originally from Bologna, Italy. We’re going to open our new showroom next month always in Bologna. We have wholesale distribution in Italy from  North to South and in Japan.
 

 Goals for 2019 and beyond?
 

2019 is the past now.. we can talk about 2020… The Goal  was to create 2 collections where people can start to recognize use. But after we’ve received call from Milan Fashion Week everything is changed : we received calls from London an LA, it was a dream for us. So now our goals are to find confirms in these markets.
 

What have been the specific challenges in your career so far?  What have been the greatest achievements so far?
 

When you start everything is an hard challenge. Because you’re afraid to do wrong things every time, so it has been important keep hard an go straight on our way looking only to the final objective. In one year and a half the greatest achievements are the invitations to the fashion weeks, but i’s continuing  to be important the feedback from our customers : when we can see or we can read they are happy, we’re happy too.
 

Where can our readers catch up with you out there soon?
 

I think simple things are the most efficient, so we have a simple communication :

our website www.inkovefashion.com               

instagram and facebook : @inkoverstreetwear
 

What was your inspiration for this line?
 

Our roots are street because at last the street, so the people, will judge  us but  without forgetting fashion concepts. So to mix it we try to give an underground taste using graffiti, to follow our key word INK. Improving streetart on streetwear.

Our ispirations come from the differents culture of art/streetart in the world : travelling, looking and studying them.
 

What designers in the industry do you look up to?

US : Fear Of God

Japan : Yohji Yamamoto

Italy : Danilo Paura

Europe : Tom Khrom

What makes your line Unique?
 

Our line is different because we mix as wrote in the answer before : street culture with fashion designs looking forward for cool fabrics. You’ll be different when you send an idea, a style and your passion. I think think this concept is different.
 

Any words of wisdom for young designers out there?
 

I’m a young designer so I can talk to myself (ahahah). Work hard, try to manage almost one time each part of the business you’re going to create. This is the future:  you cannot stop only to draw. Be crazy but try to organize and manage it.


Please list your social media links so our readers can follow you everywhere!
 

https://www.facebook.com/inkoverstreetwear/

https://www.instagram.com/inkoverstreetwear/

https://www.inkoverfashion.com